February in the Lowcountry is that in between stretch where it’s still cool in the mornings, but you can tell spring isn’t too far off. It’s the time of year when a hot breakfast just feels right, something buttery, filling, and worth sitting down for, even if you’ve got a full day ahead. Right now, Biscuit Belly is leaning into that seasonal comfort with its limited time heart shaped biscuits, available through February 15th, adding a little Valentine’s week fun to the kind of breakfast folks around here already love.

Biscuit Belly has built its reputation around playful takes on Southern breakfast classics, and the heart shaped biscuit promotion fits right into that identity. The brand has brought the promotion back year after year because guests have embraced it not just for the novelty, but because it turns an everyday biscuit into something that feels like an experience. According to company leadership, the seasonal offering has become a fan favorite over the past several years, blending comfort food with social, shareable moments that guests genuinely enjoy.

What makes this promotion stand out isn’t just the shape, it’s the timing. Valentine’s season is built around small gestures, and Biscuit Belly clearly understands that food is one of the easiest ways to create them. The heart shaped biscuits are designed to feel celebratory but still grounded in what Biscuit Belly does best: scratch-made, buttery, flaky Southern biscuits that hold up whether you’re building a sandwich or just pairing one with coffee. The promotion is intentionally limited. In most cases, the heart shaped biscuits are available through Valentine’s week and into mid February, depending on location, which adds to the excitement. That “get them while you can” energy is part of what keeps guests coming back each year. Limited time food items have a way of creating traditions, and for many Biscuit Belly fans, this has quietly become one of them.

There’s also something very on brand about how Biscuit Belly approaches seasonal items. The company has leaned into creating memorable moments around food, whether that’s fall comfort flavors or February’s love themed menu items. The goal isn’t just to feed people — it’s to create a reason to gather, celebrate, and slow down for a minute. For Charleston and Summerville area guests, that concept fits perfectly into the local dining culture. This is a city that loves brunch, loves comfort food, and definitely loves any excuse to try something seasonal. The heart shaped biscuits feel tailor made for a quick breakfast date, a weekend brunch with friends, or even just a solo stop that feels a little more fun than your typical weekday drive thru run.

Visually, the biscuits also hit that sweet spot between playful and classic. Biscuit Belly has leaned into the idea that food today isn’t just about taste it’s also about experience and shareability. The heart shape gives guests something fun to photograph and share, which has helped turn the promotion into something people look forward to every year. But at the end of the day, none of that matters if the biscuit itself isn’t good and that’s where Biscuit Belly stays grounded. These aren’t novelty only items. They’re built on the same scratch made biscuit foundation the brand is known for: soft inside, golden outside, rich with butter flavor, and sturdy enough to support everything from fried chicken to sausage gravy.

Another part of the appeal is how easy it is to build a whole Valentine’s style brunch around the promotion. In past seasons, Biscuit Belly has paired the heart shaped biscuits with themed drinks and seasonal flavors, creating a full experience instead of just a single menu gimmick. It’s a small detail, but it reinforces the idea that this is meant to feel like an occasion even if it’s just a Tuesday morning breakfast run. What’s especially interesting is how these types of seasonal Southern comfort promotions continue to grow in popularity. Food tied to emotion and nostalgia tends to stick, and biscuits (especially in the South) already carry that comfort association. Turning them into something seasonal and celebratory just adds another layer.

For locals and visitors alike, this is one of those simple, easy ways to tap into the season without overthinking it. Not everyone wants to plan a big Valentine’s dinner or commit to a packed reservation schedule. Sometimes, it’s just about grabbing breakfast with someone you like, splitting a biscuit, and starting the day on a good note.

And honestly, that feels very Charleston. Casual. Comfort driven. Experience focused. Food that’s good, but also fun.

With the heart shaped biscuits only around for a short window each February, it’s the kind of promotion that rewards people who pay attention to seasonal menus. If Biscuit Belly has taught us anything, it’s that breakfast can absolutely be the main event and sometimes, all it takes is a little extra butter and a little extra heart.

If you’re the type who likes seasonal menu finds, brunch with personality, or just a really good biscuit with a story behind it, this is one of those February only stops worth making before the promotion wraps up. See you at Biscuit Belly!