In Charleston, outdoor culture runs deep. From early morning hunts to lazy afternoons on the water, the Lowcountry lifestyle is built around nature, good company, and a cold drink at the end of the day. That same spirit is what fuels Beer Deer, a company that’s turned the idea of a trophy mount into something uniquely fun, creative, and unmistakably Southern.

The Beer Deer started in 2020 when University of Mississippi student Ryan Lubker created a deer head out of empty beer boxes for his own room and posted a video of it on TikTok. The video went viral, with thousands of people commenting that they’d buy one if they could. Seeing the potential, Lubker teamed up with his friend Chris Wood, and together they turned the clever DIY project into a real business. By September 2020, Beer Deer™ was officially launched, combining humor, creativity, and outdoor lifestyle into one standout product line.

Beer Deer’s signature products are buildable deer heads flat packed, easy to assemble wall mounts made from sturdy cardboard or officially licensed beer box designs. The result is a one of a kind piece of décor that blends outdoor tradition with craft beer culture and a good dose of humor. Their slogan, “A trophy for all the cold ones you’ve crushed,” says it all. These aren’t meant to replace taxidermy mounts they’re meant to celebrate the moments, memories, and camaraderie that come after the hunt.

The concept is simple but clever. Each Beer Deer arrives in pieces and can be assembled in minutes, creating a lightweight 3D wall mount that looks great in a man cave, bar area, or game room. It’s an ideal gift for hunters, anglers, and beer lovers alike especially those who enjoy adding a personal touch to their space. The brand captures that post outdoor, post adventure feeling Charleston locals know so well: when the gear is put away, the stories start, and the beer gets cold.

At the heart of Beer Deer’s lineup are four standout designs the Buck, the Bass, the Marlin, and the Eagle each representing a different slice of outdoor life.

The Buck is the original flagship model and remains the brand’s most popular. Its clean design captures the classic whitetail silhouette, but instead of a traditional mount, it’s wrapped in familiar beer box graphics that give it a lighthearted, modern twist. It’s the kind of piece that instantly draws attention and sparks conversation; perfect for a hunting lodge, garage bar, or any wall that could use a touch of outdoor charm.

For those who prefer a rod over a rifle, the Bass is a fan favorite. Its sleek shape and leaping motion nod to the thrill of reeling in a largemouth or redfish, making it the ideal fit for Lowcountry anglers. Hanging one of these over a tackle station, dock bar, or boathouse wall just feels right it’s a reminder that sometimes, a good day’s catch comes with a cold one to match.

Then there’s the Marlin, designed for the offshore crowd. This design celebrates the open water lifestyle the early mornings heading out of Shem Creek, the salt spray, the chase, and the satisfaction of landing a trophy fish. The Marlin mount is bold and dynamic, making it a perfect centerpiece for anyone who loves the thrill of deep sea fishing or simply appreciates coastal craftsmanship.

Rounding out the lineup is the Eagle, a symbol of freedom, pride, and the wilder side of nature. With its wings spread wide, it stands apart from the other designs as something broader, less about the hunt or the catch, and more about the sheer joy of the outdoors. It’s a fitting tribute to the spirit of adventure that defines so much of life along the Carolina coast.

What makes Beer Deer stand out isn’t just the concept it’s the craftsmanship. Each mount is cut precisely to lock together securely, offering a 3D effect that looks impressive without being heavy or permanent. The officially licensed beer box versions add a layer of nostalgia and collectability, turning something simple into a piece of pop culture décor with Southern character.

Beer Deer’s creations fit right into Charleston’s outdoor scene, where style meets story. Whether you’re outfitting a beach house bar, a backyard hangout, or a cabin style man cave, these mounts bring a touch of humor and heart to the space. They celebrate not just hunting and fishing, but the moments that come after the laughter, the cold beers, and the tales told long after the day’s work is done.

At its core, Beer Deer is about connection: to the outdoors, to good friends, and to the memories that keep us coming back for more. For those who live the Lowcountry lifestyle, it’s an easy addition and a great conversation starter. Because in Charleston, a good story, a great beer, and a little outdoor spirit always belong together.

Click here to check out more awesome gear from Beer Deer!!

Written by Nick Levine
Outdoor Enthusiast | Gear Reviewer | Fishing & Inshore Specialist