Every angler knows that quiet anticipation before sunrise with the fog lifting, the cast landing just right, and the feeling that this might be the one. But sometimes the fish have other plans. The water looks perfect, your favorite lure’s doing its dance, and still… nothing. Every fisherman has been there. Every fisherman has been skunked.

That frustration is what inspired Neverskunk, a brand built around turning tough days into stories worth telling. Their lures are made to provoke strikes when the bite is slow, built for anglers who refuse to give up when the fish won’t cooperate.

When the air cools and the tides slow, fall in the Lowcountry calls for layers that move with you. From early dock mornings getting out onto the water to slow porch nights hanging out with family and friends. Marsh Wear’s new fall collection captures that rhythm perfectly, offering a lineup that feels rugged, refined, and unmistakably coastal.

For anglers, the pursuit of bass is more than a pastime it becomes a way of life. It’s the early mornings on calm water, the anticipation before a strike, and the satisfaction of finding the perfect lure. That same sense of discovery is what MonsterBass delivers with its monthly subscription boxes. Each one is packed with carefully selected baits, gear, and pro tips all of which are tailored to your local region and season.

Few tackle companies have had the impact on inshore fishing that Z-Man has over the last decade. Their baits are built from proprietary ElaZtech material, known for being ten times tougher than traditional soft plastics, yet supple enough to mimic the natural movement of prey. This combination means anglers spend more time fishing and less time re-rigging. Add in color patterns that balance realism with flash, and it’s easy to see why so many inshore anglers swear by them. We put a handful of proven Z-Man baits and jigheads to the test, and here’s how they stack up when targeting trout, redfish, flounder, and even sheepshead.

When it comes to inshore and nearshore fishing, few brands have earned the respect and loyalty of anglers the way D.O.A. Lures has. Known for pioneering lifelike soft plastics that consistently put fish in the boat, D.O.A. has spent decades perfecting baits that imitate the natural forage fish and crustaceans predators can’t resist. From trophy snook and redfish to trout, tarpon, and beyond, their lineup continues to stand at the forefront of saltwater tackle.

When it comes to life on the water, footwear often gets overlooked. Too many shoes either look good but fall apart when exposed to salt and spray, or offer rugged durability with none of the comfort you want for long days on your feet. Fishooz by Dryshod USA was created to solve that problem. Designed specifically for anglers, boaters, and coastal adventurers, Fishooz delivers performance and style in equal measure—footwear you can trust on the deck that still looks sharp at the dockside bar.

Charleston has a way of inspiring us to slow down and savor life. Lazy afternoons on Folly Beach, boat rides through the creeks of the Lowcountry, and impromptu gatherings on friends’ porches all share one thing in common, a cold drink in hand. Keeping those drinks cold without lugging around an oversized cooler or dealing with a soggy, ice filled mess has long been a problem. Enter Kanga Coolers, a brand that has turned this everyday frustration into one of the smartest, most lifestyle friendly products on the market. With their flagship Kase Mate and versatile 6/12-Pack Pouches, Kanga has redefined the cooler for a new generation, blending practicality with ease in a way that feels tailor made for Charleston living.

Fishing in the Lowcountry is all about reading the water. You might be easing into a hidden creek off the Wando or staking out a flat in Bulls Bay, but the success of your day can come down to what you can see or what you miss. That’s why serious anglers know a good pair of sunglasses isn’t just a piece of gear, it’s one of the most important tools on the boat. Bajío, a relatively new but fast rising brand in the fishing world, has built a reputation for producing performance eyewear designed with anglers in mind. Their Greenland sunglasses, in particular, are quickly becoming a favorite for those who spend long hours scanning the water for signs of life.

Fishing in Charleston is more than a hobby it’s a lifestyle woven into the rhythm of the tides. From dawn patrols on Shem Creek to sunset runs along the jetties, anglers here know that every detail matters when it comes to landing fish. Reliable tackle isn’t a luxury; it’s a necessity. That’s why so many Lowcountry fishermen are turning to Beyond Braid, a high performance braided line designed to handle the demands of inshore, nearshore, and offshore waters.

Charleston is a city that thrives outdoors. From sunrise fishing trips off Folly Beach to lazy afternoons floating on Shem Creek, locals know how to make the most of Lowcountry living. Coolers are packed almost daily stuffed with subs, snacks, and drinks for boat rides, beach outings, and backyard gatherings. But as any Charlestonian knows, keeping everything fresh and intact isn’t always easy. Sandwiches end up soggy, ice turns to water, and glass bottles don’t always survive the ride.