In Charleston, outdoor culture runs deep. From early morning hunts to lazy afternoons on the water, the Lowcountry lifestyle is built around nature, good company, and a cold drink at the end of the day. That same spirit is what fuels Beer Deer, a company that’s turned the idea of a trophy mount into something uniquely fun, creative, and unmistakably Southern.
Outdoor Series
Every seasoned angler knows that success on the water comes down to details the right presentation, the right color, and the right action. Built by anglers for anglers, this Canadian company has earned a reputation for creating baits that combine lifelike action with tournament level performance. Whether you’re casting into a Lowcountry pond, working a Carolina rig through brackish creeks, or flipping docks on the Stono, X Zone delivers the realism and versatility to get the job done.
There’s no worse way to start a day on the water than struggling to drag a heavy kayak across a sandy launch or rocky trail. Every paddler knows that feeling the awkward shuffle, the uneven load, the frustration before the adventure even begins. Fortunately, RailBlaza has changed that narrative entirely with the C-Tug Kayak and Canoe Cart, a rugged, innovative, and thoughtfully engineered piece of gear that’s quickly become the gold standard for kayakers everywhere.
Charleston’s anglers know that when it comes to fishing, preparation and patience go hand in hand. The right bait can make or break a day on the water, especially when tides, wind, and current are constantly shifting. In recent years, one product has quietly transformed how Lowcountry fishermen approach their rigs, Fishbites. Born from science but built for simplicity, Fishbites are a clean, effective alternative to traditional bait, and they’ve proven themselves from the beaches of Folly to the backwaters of the Wando. We put Fishbites to the test in Charleston waters and we were surprised at the wide variety of fish we were able to catch.
Every angler knows that quiet anticipation before sunrise with the fog lifting, the cast landing just right, and the feeling that this might be the one. But sometimes the fish have other plans. The water looks perfect, your favorite lure’s doing its dance, and still… nothing. Every fisherman has been there. Every fisherman has been skunked.
That frustration is what inspired Neverskunk, a brand built around turning tough days into stories worth telling. Their lures are made to provoke strikes when the bite is slow, built for anglers who refuse to give up when the fish won’t cooperate.
When the air cools and the tides slow, fall in the Lowcountry calls for layers that move with you. From early dock mornings getting out onto the water to slow porch nights hanging out with family and friends. Marsh Wear’s new fall collection captures that rhythm perfectly, offering a lineup that feels rugged, refined, and unmistakably coastal.
For anglers, the pursuit of bass is more than a pastime it becomes a way of life. It’s the early mornings on calm water, the anticipation before a strike, and the satisfaction of finding the perfect lure. That same sense of discovery is what MonsterBass delivers with its monthly subscription boxes. Each one is packed with carefully selected baits, gear, and pro tips all of which are tailored to your local region and season.
Few tackle companies have had the impact on inshore fishing that Z-Man has over the last decade. Their baits are built from proprietary ElaZtech material, known for being ten times tougher than traditional soft plastics, yet supple enough to mimic the natural movement of prey. This combination means anglers spend more time fishing and less time re-rigging. Add in color patterns that balance realism with flash, and it’s easy to see why so many inshore anglers swear by them. We put a handful of proven Z-Man baits and jigheads to the test, and here’s how they stack up when targeting trout, redfish, flounder, and even sheepshead.
When it comes to inshore and nearshore fishing, few brands have earned the respect and loyalty of anglers the way D.O.A. Lures has. Known for pioneering lifelike soft plastics that consistently put fish in the boat, D.O.A. has spent decades perfecting baits that imitate the natural forage fish and crustaceans predators can’t resist. From trophy snook and redfish to trout, tarpon, and beyond, their lineup continues to stand at the forefront of saltwater tackle.
When it comes to life on the water, footwear often gets overlooked. Too many shoes either look good but fall apart when exposed to salt and spray, or offer rugged durability with none of the comfort you want for long days on your feet. Fishooz by Dryshod USA was created to solve that problem. Designed specifically for anglers, boaters, and coastal adventurers, Fishooz delivers performance and style in equal measure—footwear you can trust on the deck that still looks sharp at the dockside bar.
Charleston has a way of inspiring us to slow down and savor life. Lazy afternoons on Folly Beach, boat rides through the creeks of the Lowcountry, and impromptu gatherings on friends’ porches all share one thing in common, a cold drink in hand. Keeping those drinks cold without lugging around an oversized cooler or dealing with a soggy, ice filled mess has long been a problem. Enter Kanga Coolers, a brand that has turned this everyday frustration into one of the smartest, most lifestyle friendly products on the market. With their flagship Kase Mate and versatile 6/12-Pack Pouches, Kanga has redefined the cooler for a new generation, blending practicality with ease in a way that feels tailor made for Charleston living.
