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Charleston paints its beauty across every corner. Cobblestone streets, pastel homes, and the scent of saltwater form a setting that awakens creativity. The city’s rhythm blends old charm and fresh expression in perfect harmony.

Charleston’s anglers know that when it comes to fishing, preparation and patience go hand in hand. The right bait can make or break a day on the water, especially when tides, wind, and current are constantly shifting. In recent years, one product has quietly transformed how Lowcountry fishermen approach their rigs, Fishbites. Born from science but built for simplicity, Fishbites are a clean, effective alternative to traditional bait, and they’ve proven themselves from the beaches of Folly to the backwaters of the Wando. We put Fishbites to the test in Charleston waters and we were surprised at the wide variety of fish we were able to catch. 

Every angler knows that quiet anticipation before sunrise with the fog lifting, the cast landing just right, and the feeling that this might be the one. But sometimes the fish have other plans. The water looks perfect, your favorite lure’s doing its dance, and still… nothing. Every fisherman has been there. Every fisherman has been skunked.

That frustration is what inspired Neverskunk, a brand built around turning tough days into stories worth telling. Their lures are made to provoke strikes when the bite is slow, built for anglers who refuse to give up when the fish won’t cooperate.

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